Body Positive Nutrition Counseling

Industry: Mental Health & Wellness - Nutrition & Diet

Services: Print & Marketing Design // Brand Implementation // Website Design // Brand Mural Design

Modern living room with a gray sofa, colorful 'Live Vibrantly' wall art, flowers in a pitcher, and geometric decor.

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Vibrant

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Inviting

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Fun

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Bubbly

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Clean

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Energetic

- Vibrant - Inviting - Fun - Bubbly - Clean - Energetic

Brief

Body Positive Nutrition Counseling wanted a brand that felt as inclusive, fun, and welcoming as their approach to nutrition. They had a logo created by Son of Erik design, but needed a complete visual identity that could be applied consistently across all touchpoints. The goal was to reflect their mission of body inclusivity and empowerment while ensuring the brand felt approachable, exciting, and anything but stuffy.

Greeting card with text 'Thanks, vibrant human' and colorful design

The Solution

  • Developing brand graphics, patterns, and typography that captured their fun, inclusive spirit.

  • Creating photo treatments featuring diverse gender identities, ability levels, and body types to highlight their commitment to inclusivity.

  • Designing stationery, marketing materials, signage, and a brand mural to bring the identity into physical spaces.

  • Building a custom-coded, search-engine-optimized Squarespace website to ensure their online presence was as polished and effective as their in-person experience.

  • To emphasize the client’s inclusive messaging, I incorporated organic waving shapes as recurring graphic elements, adding energy and movement throughout the design. Multi-colored typography treatments were used strategically to highlight key messages and create a visual language that felt dynamic and celebratory.

Flyer Design featuring a colorful brand design with contact information and services offered, including nutrition for mental health, ADHD, bariatric surgery, PCOS, disordered eating, and intuitive eating.

The Results
The final branding brought Body Positive Nutrition Counseling’s mission to life in every detail. The waving shapes and vibrant colors created a sense of movement and energy, while the diverse photography and typography underscored their welcoming message. The custom-coded website made it easy for potential clients to find them online, navigate their services, and feel immediately at ease. Across stationery, marketing materials, and signage, the brand’s cohesive identity left a lasting impression of warmth, excitement, and inclusivity.

Open laptop displaying multiple website windows with themes of nutrition counseling and self-empowerment.

What the Client Said
”When I first saw the brand mural, I literally squealed with excitement! Once I calmed down, I couldn’t stop smiling—it perfectly captures how FUN this brand is, and I’m absolutely overjoyed.”

Key Takeaways

  • Thoughtful design can reflect and amplify a brand’s mission.

  • Inclusive branding requires attention to detail in visuals, messaging, and user experience.

  • Custom solutions, like coding and SEO optimization, can help small businesses shine online.

Woman smiling, seated on a blue chair, with a pink background.

Rebecca Armstrong,

Body Positive Nutrition Counseling

The Brand

brand mural design in Modern office waiting room with a light gray sofa, wooden floor, and colorful wall art with the phrase 'LIVE Vibrantly.' Vase with yellow flowers on a rustic side table.
Greeting card with 'Thanks, vibrant human' text and colorful design. example of brand stationary design
Two business card designs with one rounded edge, showcasing "Body Positive Nutrition Counseling" in colorful text. The front card includes the name and contact information of a nutritionist

The Marketing Materials

Flyer designs for Body Positive Nutrition Counseling featuring colorful brand design elements, a photo of a person, and information about nutrition services offered by Rebecca Armstrong. Contact details and social media are included.
Two rack card designs from "Body Positive Nutrition Counseling" on a light surface, featuring a colorful logo, contact information, services offered, and QR codes.
A thank you card design for Body Positive Nutrition Counseling, featuring contact details. The card is placed on a white surface with a potted plant, a seashell, and a pen nearby.

The Website

Laptop displaying a bright, clean website design for intuitive eating and nutrition counseling with vibrant text overlay. built on squarespace
Computer monitor displaying a website design for intuitive eating nutrition counseling, featuring a bowl of healthy food. The desk includes a plant, keyboard, sticky notes, smartwatch, smartphone, and colored pencils.
Computer monitor displaying a web design with body positive imagery
Website screenshot design showcasing "Body Positive Nutrition Counseling." Features diverse group of women, promotional messages about nutrition counseling, options like eating disorder and ADHD counseling, and a call to action to schedule a call.
Website homepage design for Body Positive Nutrition Counseling strategies.
Bariatric surgery nutrition counseling webpage design with sections on optimizing health post-surgery, approach to diet, and support services, featuring a food image, motivational quote "You Got This," and contact information for discovery calls.
Webpage design for Body Positive Nutrition Counseling featuring intuitive eating, with sections on nutrition counseling, approach to eating, and contact information. It includes images of healthy food and a person jumping.
Website screenshot of Body Positive Nutrition Counseling's website design using their colorful brand featuring mental health and ADHD nutrition services. Includes sections on understanding ADHD, individualized support, and tailored strategies.
Website design for Body Positive Nutrition Counseling, featuring vibrant images of fruits, a registered dietitian, and sections about nutrition counseling benefits.
Infographic design on differences between nutritionists and dietitians, highlighting education, regulation, and credentials. It explains Registered Dietitians are highly trained and regulated, while nutritionists may have varied qualifications. 
This project was completed during employment at Son of Erik Design and was developed under the agency’s creative direction. The work presented reflects my role in executing the design with iterative feedback and guidance from the agency.