Cherrio - Candy Delivery

Industry: Food & Beverage // Delivery Concepts

Services: Print & Marketing Design // Logo & Brand Design // Brand Implementation // Vehicle Wrap Design

Colorful food truck with "cherrio" branding, striped blue and pink design, and candy-themed graphics, parked against a yellow and white striped wall.

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Whimsical

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Charming

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Nostalgic

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Memorable

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Immersive

- Whimsical - Charming - Nostalgic - Memorable - Immersive

Brief

To create a cohesive brand identity that is engaging, memorable, and immersive. The branding must appeal across generations, evoking the joy of a candy store while being adaptable for implementation across diverse business materials.

Cherrio is a conceptual candy delivery service designed to bring the playful magic of a traditional candy store to modern customers. Targeting both children and adults, the brand aims to tap into the collective inner child, offering an experience that’s nostalgic, whimsical, and unmistakably fun.

Person wearing a striped apron with a pink pocket, sleeves rolled up, hands behind back

The Solution

The Cherrio concept is built around a playful and approachable visual identity:

  • Logo Design: The handwritten script font is whimsical and easy to read, balancing charm and legibility.

  • Candy-Cane Stripe Pattern: The brand name is framed with a bold border against a nostalgic candy-cane stripe, creating a signature design that stands out across collateral.

  • Immersive Touchpoints: Branded items, such as an apron and a loyalty program, enhance the customer journey by ensuring every interaction feels fun and consistent. These elements encourage repeat engagement and elevate Cherrio as more than a delivery service—it’s a playful experience.

  • Graphic Nostalgia: The visual elements combine a retro aesthetic with modern simplicity, appealing to a wide audience while staying relevant to today’s design standards.

Striped snack packaging with 'cherrio' label

The Results
The final brand identity successfully combines nostalgic charm with modern aesthetics, making Cherrio instantly recognizable and appealing to a broad audience. The cohesive design translates seamlessly across collateral, ensuring a consistent and memorable experience for customers. From its logo to its immersive touchpoints, the Cherrio brand captures the magic of candy delivery, delighting both the young and the young at heart.

A-frame sign displaying candy prices. Blue and white striped background with a pink border. Text: "cherrio," "candies by the piece or pound," "25¢/piece," "$4.99/pound," "today’s treat: marshmallows," "$2.99/pound."