The [New] Culture of Work Pocket Book

Industry: Corporate Culture // Human Resources (HR) // Workplace Communication

Services: Print & Marketing Design // Infographic Design // Brochure Design

Open magazine page on wooden table, featuring statistical infographics with yellow graphics and black text. Surrounding decor includes wooden beads and a carved wooden ornament.

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Disruptive

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Unconventional

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Direct

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Striking

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Digestable

- Disruptive - Unconventional - Direct - Striking - Digestable

Brief

The COVID-19 pandemic transformed the way businesses operate, bringing unprecedented challenges to how companies approach corporate culture. As organizations moved toward remote and hybrid work models, the need for a resource to guide them in redefining productivity, collaboration, and employee well-being became clear.

How could businesses foster a strong, adaptable culture in a world with blurred boundaries between work and home?

An image of printed materials, including brochures with titles 'Age of Work' and 'Rule.' There are photos of people, one showing a man talking on a phone, and another image of a person smiling outdoors. Text discusses workplace generational differences and 'Quiet Quitting.' References are also visible on a yellow-highlighted section. The layout includes black and white design elements.

The Solution

  • Color Palette: A bold combination of white, black, and yellow emphasizes clarity, energy, and innovation. Yellow draws attention to key insights, while the monochrome backdrop ensures a polished, modern look.

  • Grayscale Photography: The use of grayscale imagery reinforces a timeless, professional feel, focusing on the people at the heart of workplace transformation.

  • Visual Symbolism: Graphic lines throughout the guide represent the traditional foundations of corporate America, intersecting with new, blurred boundaries that define relationships and expectations in the workplace.

  • Infographics and Charts: Key data and insights are presented in clear, visually engaging formats to simplify complex information and maintain reader focus.

Open booklet showing text and image on two pages. Page 4 contains text with questions about productivity and work relationships. Page 5 features text discussing employee retention and professional development, alongside a black-and-white photo of a man sitting on a sofa with a laptop. A yellow highlighted text reads 'Output > Input.'"}

The Results

This pocket guide has become an indispensable resource for organizations redefining their corporate culture. Its clear, actionable advice and visually striking design make it a go-to tool for fostering productivity, collaboration, and employee well-being in the modern workplace. By balancing timeless elements with forward-thinking visuals, the guide helps readers feel prepared to meet the challenges of today’s work environment.

Open magazine titled 'The [new] Culture of Work' with yellow and black abstract design, featuring an interior page with a photo of a person working on a laptop and text about productivity and remote work.

Key Takeaways

  • A simple yet striking color palette can enhance clarity and focus.

  • Grayscale photography lends a professional, timeless touch while keeping the focus on people.

  • Thoughtful design reinforces key themes, such as adaptability and innovation, in workplace culture.

The Brochure