Silver Star Communications
Industry: Telecommunications // Internet Services // Corporate
Services: Print & Digital Marketing Design // Brand Implementation
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Techy
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Friendly
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Fast
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Authentic
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Sincere
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Exceptional
- Techy - Friendly - Fast - Authentic - Sincere - Exceptional
Brief
This internet service provider sought to elevate their existing brand identity by creating collateral that better resonated with their audience while maintaining brand recognition. The goal was to refine the visuals and voice to align with the company’s values: approachable yet proficient, friendly yet technical. The new designs needed to establish consistency across digital and traditional media while leveraging the emotional connection the internet provides.
The Solution
By working within the framework of the established brand identity, I introduced subtle yet impactful updates to reflect the company’s evolving vision:
• Brand Evolution: Maintained core brand recognition while suggesting refinements for the next iteration of the company’s visuals and messaging, ensuring alignment with their values of authenticity, sincerity, and expertise.
• Upgraded Color Palette: Added depth to the traditional blues and silvers, enhancing their sense of professionalism and longevity. Bright accents introduced moments of playfulness, making the brand feel approachable and modern.
• Versatile Collateral: Designed both digital and traditional materials that consistently conveyed the brand’s friendly, technical identity across touchpoints. in-person experience.
The Results
The updated collateral successfully bridges the gap between the provider’s technical expertise and their friendly, customer-focused approach. The cohesive design ensures the brand resonates with its target audience while reflecting the company’s authenticity and long-standing reputation.
Key Takeaways
The refreshed color palette adds vibrancy without losing the brand’s sense of reliability and professionalism.
The refined visuals and voice strike a balance between approachability and technical proficiency, making the brand more relatable and engaging.
The collateral unifies the brand’s presence across digital and print platforms, reinforcing its values at every touchpoint.
